The goal was to establish a pet care brand without overtly presenting it as such. I achieved this by utilising distinctive colours to categorise various sub brands and by maintaining consistent icons and unified visual style throughout.
Developing a style guide has proven instrumental for the design process for over 400 products within a tight timeframe. It has played a pivotal role in maintaining consistency and ensuring recognisability, a challenge compounded by the absence of a logo and brand name.
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