Founded in 1985, Primo Smallgoods had consistent yet dated branding until 2009. Success had Primo looking to expand its reach and market share, and needed something clean and recognisable on the shelves.
Keeping the branding and logo on point, and recognisability, this bold transformation was a great success, increasing sales and market share. It would later be trimmed down and modernised even further in 2017.
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A branding update of the largest smallgoods company in Australia.